Unclear value
Explain what a digital asset is and show the context behind price movement.
04 / UI/UX concept2022
Infinite Metaverse
A mobile marketplace concept connecting NFT discovery, trading, social interaction and virtual identity. The project explores how a complex emerging category could become more legible to first-time users.
RoleResearch · UX · UIFocusTrust & comprehensionPlatformMobile marketplace
Final interface / mobile product system01 / Reframed challenge
From opaque transactions to a legible social marketplace.
The original research identified a gap between growing interest and user confidence. Newcomers faced unfamiliar terminology, unclear pricing and weak trust signals. The product response combines education, transparent market context and social discovery inside one mobile flow.
02 / Product strategy
Reduce uncertainty.
Increase agency.
The redesigned presentation separates the project’s strongest ideas from its original dense boards, giving each decision a clear place in the story.
Low trust
Make seller, product and transaction information visible before users commit.
High entry barrier
Use familiar social and marketplace patterns to reduce the learning curve.
A marketplace with
a social layer.
Four connected behaviours turn a trading utility into a product people can explore, personalise and return to.
Discover
Browse curated NFT characters, accessories and limited releases through a visual marketplace.
Understand
Price history and clear product information make value changes easier to interpret.
Personalise
Build a virtual identity by collecting and combining characters, clothing and objects.
Connect
Community and messaging bring the social layer into the same product experience.
03 / Selected development
Research to
resolved interface.
The original project content is retained as evidence, now presented in a calmer sequence with more space and clearer hierarchy.
