3D & Graphic Designer
hbpriors
End-to-end brand, event and merchandise design — from audience research and visual direction to production and delivery. Selected client work includes HKEX, J.P. Morgan, Optiver, Starbucks and Cathay Pacific.
Independent portfolio / 2026Hong Kong · 22.3193° N
OSCARMA®
I shape ideas into objects, images and interfaces— from first sketch to final atmosphere.
Product / Graphic / AI Visual / 3D / UI·UX01 / Point of view
A generalist by curiosity.
A designer by discipline.
(01—06)
My practice moves between physical and digital, connecting industrial design thinking, visual systems, emerging AI tools and precise 3D execution.
02 / The person behind the work
OM—HK
I'm Oscar — a multidisciplinary designer making the unfamiliar feel inevitable.
Driven by experimentation and the belief that a strong idea should work beautifully at every scale — from a watch mechanism to a brand system, moving image or interface. I combine research, concept development, visual direction and production into one connected process.
Selected experience
2022 — NowFounder & Designer
Hooong Design Studio
Founded an independent practice creating cultural and product concepts, websites, app interfaces and fashion illustration.
Marketing Planning Intern
lululemon
Contributed strategic analysis and product-development observations for the brand’s next five-year direction.
Copywriter & Social Creative Intern
Beijing Mercedes-Benz Sales Service
Researched competitor campaigns and developed social proposals across metaverse, NFT, copywriting and visual concepts.
Education
MA · Creative WritingHong Kong Baptist University · 2023—2024
BEng · Industrial DesignHubei Institute of Fine Arts · 2018—2022
03 / Selected concepts
Four studies.
One design language.
Product, mobility and digital experiences — each shaped from research through final execution.
01 / 2026Luxury horology concept
Product concept · AI visual · 3D
Dragon Dance
Tourbillon
A spherical tourbillon becomes the dragon's pearl while an articulated dragon traces its orbit around the dial.
02 / 2026Electric adventure mobility
Industrial design · Mobility · 3D
Wilderness
Voice
A beetle-inspired electric off-roader designed for movement, shelter and social life beyond the city.
03 / Live websiteSafety systems · Australia
UI/UX · Web design · Visual direction
WriteSafe
AU
A field-first digital experience that turns complex safety expertise into a clear, credible and human website.
04 / 2022Mobile marketplace concept
UX research · UI design · Product concept